lieke. portfolio, trend forecast and culture analysis

portfolio, trend forecast and culture analysis

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portfolio, trend forecast and culture analysis

Decathlon
Citynomad
in a mood…
Reading
this is not an ELLE Style Bible
Humanoid AW1516
[shopping] ROYAL VIBE
Velvet Goldmine
Between Orwell and Kubrick
Turning Japanese
Haarlem
[shopping] /the librarian
[shopping] for the holiday season
Zwolle
Collect moments, not things

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What is folk, why do I see so much guys with young babies on the street, why do we still have a Royal Family and when will yellow be the new pink? All these questions involve the world around you.

Observing the world around us to oversee contemporary changes in the society. In a very short sentence that is what trend watching is all about. Trends can influence our lifestyle, opinions, needs and changes in a profound way.

For companies and organisations it is crucial to understand trends to attract their targetgroup. For me, Lieke, trend watching is a way to understand and analyse society.

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